Digital Signage- Black Cat Productions

Features of Digital Signage Installations

• Content is easily updatable compared to static signs and displays.
• Content can be updated with great frequency.
• Content can be tailored to customer base.
• RSS news feeds and trivia entertains customers.
• Perceived waiting times are reduced. BTV+ states that the installations create a 40-60% reduction in perceived wait times for customers.
• Brand building. Displays can match store décor to help build a story around the brand.
• Informs customers. Displays can provide customers with new policies and practices.

Benefits of Digital Signage Installations.

• Increased sales. – BTV+ estimated a 8-30% sales lift.
-Forrester Research estimates a 15-60% sales increase.
• High levels of ad recall by potential customers. BTV+’s study confirmed a 60% ad recall by customers.
• Sways purchasing decisions. Nielson Research (9/06 Supermarket/Grocery Consumer Behaviour study) found that “68% of those surveyed said in-store messages would help sway their product purchasing decisions. Further, 44% said they would switch a product previously intended to buy for one [being featured].”
• Results in unplanned purchases. Arbitron Research (9/04 Study) said nearly a third (29%) of retail-video viewers have made an unplanned purchase after seeing a product featured on an in-store display.
• The product and services that we offer are tax deductable (advertising expense).

Content Management and Development

Black Cat Productions can fulfill all of your content development and management needs for your digital signage network.

We can develop text, image, and graphical content as well as scan and incorporate any existing graphical content that your business already has developed.

Content can be updated as frequently as required. Content can be updated remotely if you choose to have an internet connection available to the media player. There is a monthly fee for content management and there are fees for content development depending upon the complexity of the task.

There is no need for your employees to learn any new technology, we manage it all for you so that your employees can focus on your customers

Please contact us for more information.

Content includes:

• Video MPEG-1, MPEG-2, MPEG-4 (.mpg, .mpeg), Quicktime (.mov)
• Flash (.swf, .flv)
• AVI (.avi)
• Powerpoint (.ppt)
• JPG (.jpg or .jpeg)
• GIF (.gif)
• Audio (.mp3, .wav)
• RSS News Feeds